The book itself has always been available online as free, so he is not offering it ( = paid content) free on the web for the first time. The difference between the past online offerings (PDF, website...) and this case is that as a blog, he is encouraging readers to participate in making it better.
There are many places in New Rules that I know could be updated with more current examples: I'll leave those to you, the collective readers, to do -- as I say in the book, no one is as smart as everyone.Kevin Kelly is expecting more of an update rather than error corrections, as he says that the original book, written 10 years ago (a lifetime in the age of Internet), is "as pertinent today as a decade ago." I am wondering, what if an author, especially non-fiction writer, posts his earlier works on the web and let everybody scrutinize their contents? Did his message stood the test of time? Or if the author has changed his mind, found better ideas, admitted his mistakes, he can post them too alongside his readers.
Most authors won't touch that subject (that's why some of them keep churning out the book version of the X-men films), but I am thinking maybe that is the only way to let a book live its life for more than a couple of years. Sadly, nowadays whenever I buy any book dealing with current affairs, the first thing I do is to check the last publication date.
- 2009: Certified fresh. Might be sour.
- 2008: Ripe.
- 2007: Getting dry, but sometimes that's not a bad taste either.
- 2006: Need to check the smell before trying it out. (Won't buy it unless the Search Inside! option is not available in Amazon)
- 2005 and before: Certified rotten.
* There is a famous author who is already trying the "update" approach, although still based on printed publication: it is Thomas L. Friedman with his recent two books.

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